I quote from ST - Prime.people - Mr Sam Goi, more popularly known as the Popiah King for his company's famous line of frozen popiah and roti prata products, has not sod out despite being approached on numerous occasions by private bankers with lucrative offers.
On asking whether he worried about companies competing with him and copying his product, he said, " Don't worry about competition, just maintain your quality." He also said, "If you worry about competition, your company will close down."
Branding is very important. If you want to start a new company today, it is not easy. You don't have a brand name, there is no market, costs are high, so the chances are very slim. But if you do want to, you have to grow fast, because you are too slow, companies in China, Indonesia, Vietnam will catch up very soon. Don't worry about whether you are a small or big company. If you try very ahrd, one day you can be successful.
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